One for the Cooks
The combination of Pampered Chef and H5 is a recipe for success. By constantly highlighting new stories and angles, we’ve earned the legacy brand coveted spots in major outlets like Parents, Rachel Ray Everyday, The Chew, The Kitchen, Entrepreneur.com and even a two-page feature spread in Working Mother magazine. Actually, we’ve earned a total of 248.6 million media impressions. These are stories that have a direct translation to increased sales — one feature on PopSugar.com boosted the sale of Pampered Chef’s Champagne Opener by 53 percent week over week.
We’ve also gone beyond traditional PR and created experiential activations like an immersive experience in a New York City loft and partnering with existing events to include Pampered Chef booths, we’ve made sure media could meet, try and fall in love with the brand the same way we have.