The combination of Pampered Chef and Agency H5 has been a recipe for success for nearly a decade. By consistently positioning the brand at the heart of the kitchen with fresh insights and on-trend solutions, Agency H5 is helping Pampered Chef connect with a new generation of home cooks.

While companies across the country were struggling with managing new COVID-19 protocols, transportation delays and product availability, Pampered Chef continued to innovate and wanted to help consumers manage their cooking demands…and maintain their sanity. Agency H5 leveraged virtual media tours, virtual media events and adjusted its always-on media relations approach to meet the ever-evolving interests and needs of journalists covering the at-home cooking craze.

These nimble efforts doubled generated media coverage for Pampered Chef year over year and exposed the brand to a broader set of national food news media, leading to increased trackable web traffic and sales.