To help drive awareness of BRACH’S among a younger audience during the ‘23 Valentine’s Day season, H5 leveraged the cultural relevancy of the brand’s “FRIENDS” limited time only offer as the key hook to drive earned coverage for the storied candy brand. 

Through a strategic two-pronged media relations approach, curated influencer engagement and creative storytelling, H5 helped generate a groundswell of coverage highlighting innovation and cemented category leadership of the core Conversation Heart portfolio during the critical Valentine’s Day seasonal window.

The program generated 660+ earned placements and exceeded goals by 680%, with key coverage including the likes of The New York Times, Yahoo!, People Magazine, GMA.com and segments on The Late Late Show with James Corden and Access Daily with Mario & Kit. Agency H5 was awarded a PRSA Bronze Medal for the campaign.