Dos Toros tapped H5 in 2018 to support the successful taqueria’s culinary efforts and visibility during a national expansion. With their recent foray into Chicago and a unique founder story featuring the brand’s brother duo, H5 set out to secure executive profiles across national media, elevating the pair while bolstering awareness of the brand. Leveraging unique points of difference in the leaders’ background, CSR efforts, company culture and newsy pulse points on expansion, the team was able to secure media coverage on Forbes, CBS News, Inc., Cheddar and Adweek, among others. In addition to feature placements, H5 tactfully worked with Dos Toros to insert the founders as thought leaders across trending news opportunities, including New York’s cashless initiative, coordinating interviews and features with AP, Yahoo News and more.