align
Align on business objectives and define KPIs
conduct
Conduct brand and industry audits
identify
Identify cultural moments + brand white space
create
Create compelling storytelling ideas (big or small)
develop
Develop integrated tactical plan
implement
Implement plan and evaluate wins in real-time
IT STARTS AT THE START
Killer programs start with alignment on the brand or organization’s goals. Knowing what success looks like before the process starts, better informs our strategy.
GET SMART ABOUT YOUR BUSINESS
Media and industry audits, social media trend analysis, brand personas, target audience evaluation and plant tours or interviews with leaders and employees…we do whatever it takes to know you better and be a trusted partner.
IDEATE AND PRESSURE TEST
We work together to formulate a strategy and tactical approach to reach your goals. Sometimes it’s just a savvy, block and tackle media relations program and sometimes it’s a big, WOW idea with 360 integration. At either end of the spectrum, our team digs into strategies and realities that help the program connect with audiences and create the best ROI.
IMPLEMENT AND EVALUATE
Executional excellence and transparency are essential during this phase of process. Our team is always evaluating what's working and if we should double down or if it’s time for a pivot. Taking away learnings and identifying implications that will impact future programming at the end of every activation is a serious art.