driving retail momentum through content creators

Ask

Create custom influencer programs that drive awareness, trial and purchase of emerging products in select retail locations to show tangible consumer demand and proof of concept.

Approach

Developed and activated influencer retail strategies for two distinctly different brands in the CPG space: ZENB, a gluten-free pasta alternative, and Sommarøy Spirits, a mid-strength gin and vodka. We managed programming in key local markets, inviting influencers to visit retailers, purchase product and capture content to educate and drive consumer action. Focusing on major retailers like Sprouts and Jewel Osco, we not only captured authentic content that reached key consumers where they discover new brands – social media – but also strengthened retailer relationships from a B2B standpoint to support holistic and measurable growth.

Combined Brand Results

• 133 influencer social media posts
• 550K social media impressions
• 26K influencer post engagements
• 350K Instagram Reel views