a superior start

Ask

Launch Jarrow Formulas new brand campaign, Superior Starts, and unveil health and fitness powerhouse Robin Arzón as its first-ever wellness ambassador to target consumers and key retail partners.

Approach

Kicked off the campaign with a community-based 5k run/walk event in New York City, co-hosted by several venerable local running crews. The trail ended at the Whole Foods Market in Brooklyn where guests and shoppers could sample product, share their “starting” goals, and sip a recovery smoothie. The experience was harnessed to capture consumer commentary and visuals, which the brand used for paid and organic social content. Custom Superior Starts mailers, signed by Arzón, were shipped out to influencers and media to drive social content, storytelling and relationship building beyond the event.

Results

• 10 unique earned media placements
• 29M earned media impressions
• 60+ custom mailers distributed
• 168 earned influencer social media posts