Each year, over two unforgettable evenings, Chicago’s brightest public relations and communications professionals come together to honor outstanding achievements across the industry. This year, H5 had reason to celebrate on both occasions!
At the Publicity Club of Chicago’s Golden Trumpet Awards, H5 took home an impressive three awards. We were particularly proud to receive two Golden Trumpets for our work on BRACH’S® Easter Brunch Jelly Beans and TruMoo® Blue Milk and a Silver Trumpet for BRACH'S® Candy Corn Suite.
At the PRSA Chicago Skyline Awards, H5 secured three awards for our PR contributions to Persil® Laundry Detergent’s Wardrobe Refresh Hotline, BRACH’S® Candy Corn Suite and BRACH’S® Easter Brunch Jelly Beans.
These awards are more than just accolades; they are a reflection of the passion, hard work, and collaborative spirit that define H5, our clients and our partners!
Let’s take a look at the winning campaigns:
BRACH'S® Unveils "Candy Corn Suite" for a Sweet Getaway at Great Wolf Lodge
BRACH’S®, America's #1 Candy Corn brand, and Agency H5 established a likeminded partnership with Great Wolf Lodge and leaned into the cultural appeal of experiencing “Instagrammable moments” by creating the first-ever BRACH’S® Candy Corn Suite. Available at Great Wolf Lodge for the fall/Halloween season, the immersive experience gave superfans of the iconic treat a chance to stay in a tri-colored oasis decked out in all things candy corn. The program exceeded expectations, generating millions of impressions, and driving relevance of both brands ahead of Halloween.
Wins: PRSA Chicago Skyline Award (Marketing – Food & Beverage), PCC Silver Trumpet Award (Events & Observances), PRSA Silver Anvil Award (Events & Observances)
BRACH'S® Launches New Easter Brunch Jelly Beans
America's #1 Seasonal Easter Jelly Bean brand, BRACH’S®, worked with Agency H5 to leverage the cultural relevancy of the brand’s latest product innovation: limited-time Brunch Jelly Beans featuring new flavors inspired by fan-favorite brunch foods and drinks. Through a two-phase strategic earned media plan, BRACH’S® demonstrated leadership and drove awareness of the brand’s seasonal portfolio with unique storytelling angles focused on legacy, usage occasions and celebration. The campaign exceeded expectations, generating 2.4 billion earned impressions!
Wins: PRSA Chicago Award of Excellence (Media Relations), PCC Golden Trumpet Award (Marketing – Consumer/Lifestyle)
Persil® Laundry Detergent’s 24-Hour Wardrobe Refresh Hotline
Persil® transformed the way consumers think about laundry with the 24-Hour Wardrobe Refresh Hotline on TikTok Live, hosted by Christian Siriano. The campaign merged fashion and fabric care in an innovative way, offering viewers tips on outfit repeating and refreshing their wardrobes. Through the strategic use of a fashion icon via an interactive live event, the campaign generated millions of impressions and successfully captured consumer attention with 350K viewers tuning in.
Wins: PRSA Chicago Skyline Award (Integrated Communications), PRSA Bronze Anvil Award (Integrated Communications)
Star Wars™ TruMoo® Blue Milk takes Consumers to Another Galaxy
Agency H5 helped Dairy Farmers of America (DFA) Milk release limited-edition Star Wars™ TruMoo®/Kemps® Blue Milk, and special edition packaging from regional brands in time for the “May the 4th” fandom holiday. Via a two-prong earned media and influencer pulse, buzz was generated nationwide around the exclusive product to generate fan excitement and sales consideration. The campaign generated more than 1,600 individual media placements!
Wins: PCC Golden Trumpet Award (Media Relations)