Talk about work that makes us PR-oud! Agency H5 was honored and elated to be awarded at the prestigious 2025 PRSA Anvil Awards recently for our work with three influential brands and great partners: BRACH'S, Great Wolf Lodge and Persil Laundry Detergent.
BRACH’S and Great Wolf Lodge made news by teaming up to deliver a mouthwateringly creative BRACH'S "Candy Corn Suite" at Great Wolf Lodge – earning the Silver Anvil Award in the “Events and Observances Over 7 Days” category. And, headlines were made with Persil Laundry Detergent’s 24-Hour Wardrobe Refresh Hotline that earned the “Award of Excellence in the Events and Observances Under 7 Days” category at the 2025 PRSA Anvil Awards.
About the BRACH’S x Great Wolf Lodge “Candy Corn Suite”
Breaking through the seasonal flurry of fall flavors and colorful concepts, BRACH’S engaged with Millennial and Xennial families through a Great Wolf Lodge partnership – bringing a modern tri-colored Candy Corn oasis to life for families through a custom-designed resort suite. The program drove media and influencer coverage that highlighted candy corn fandom and the suite sold out, prompting extended bookings offered through mid-November. Sweet!
About the Persil Laundry Detergent 24-Hour Wardrobe Refresh Hotline
Great outfits are meant to be repeated and Persil jumped on that tried-and-true fashion trend to highlight its newest product claim – that Persil laundry detergent helps keep clothes looking newer, longer. Partnering with celebrity fashion designer Christian Siriano to host a 24-hour TikTok Live event, dubbed Persil’s 1-800 Wardrobe Refresh Hotline, the brand leveraged Siriano’s fashion expertise to demonstrate how to restyle and repeat favorite clothing pieces, keeping them fresh. The fashion-first program grabbed the attention of widespread media, extending the conversation beyond the laundry room.
Agency H5 congratulates all the 2025 PRSA Anvil Award recipients on being recognized for their boldly creative and high impact campaigns with such a prestigious honor! To learn more about the PRSA Awards and this year’s winners, read on here.