Talk about work that makes us PR-oud! Agency H5 was honored to be awarded at the prestigious 2025 PRSA Anvil Awards for our work executing national campaigns with three influential brands and partners: BRACH'S®, Great Wolf Lodge and Persil® Laundry Detergent.
BRACH’S® and Great Wolf Lodge made news by teaming up to deliver a one-of-a-kind experience with the BRACH'S® "Candy Corn Suite" at Great Wolf Lodge – earning the Silver Anvil Award in the “Events and Observances Over 7 Days” category. And headlines were also made with Persil® Laundry Detergent’s 24-Hour Wardrobe Refresh Hotline that earned the Award of Excellence in the “Events and Observances Under 7 Days” category.
Here's more about the winning campaigns:
About the BRACH’S® x Great Wolf Lodge “Candy Corn Suite”
Breaking through the seasonal flurry of fall flavors and colorful concepts, BRACH’S® engaged with consumers through a Great Wolf Lodge partnership – bringing a modern tri-colored Candy Corn oasis to life for families through a custom-designed resort suite. The program drove media and influencer coverage that highlighted candy corn fandom and the suite sold out, prompting extended bookings offered through mid-November. Sweet!
About the Persil® Laundry Detergent 24-Hour Wardrobe Refresh Hotline
Great outfits are meant to be repeated, and Persil® jumped on the tried-and-true fashion trend to highlight its newest product claim – that Persil® laundry detergent helps keep clothes looking newer, longer. Partnering with celebrity fashion designer Christian Siriano to host a 24-hour TikTok Live event, dubbed the Persil® 1-800 Wardrobe Refresh Hotline, the brand leveraged Siriano’s fashion expertise to demonstrate how to restyle and repeat favorite clothing pieces. The fashion-first program grabbed the attention of widespread media, extending the conversation beyond the laundry room.