We're celebrating some exciting wins at Agency H5!
Our leading Chicago PR agency recently received outstanding industry recognition for our consumer PR services on behalf of some of the sweetest brands: Laffy Taffy and Brach’s. At this year’s PRSA Chicago Skyline Awards and Publicity Club of Chicago Golden Trumpet Awards we took home FOUR big wins:
The esteemed PRSA Skyline Award for the Laffy Taffy Laff Line in the Events & Observances category
A PRSA Award of Excellence for Brach’s Egg Hunt Hiders in the Marketing Consumer Products category
The PCC Golden Trumpet for the Laffy Taffy Laff Line in the Food & Beverage Marketing category
A PCC Silver Trumpet for Brach’s Egg Hunt Hiders in the Special Events & Experiential category
The annual PRSA Chicago Skyline Awards and PCC Golden Trumpet Awards are Chicago’s top public relations and communications award competitions, celebrating outstanding achievements, creativity and innovation in PR and marketing, and showcasing strong business impact and exceptional results.
Let’s take a look at the winning campaigns:
Laffy Taffy’s Laff Line
Laffy Taffy, the candy brand known for its classic dad jokes, tapped Agency H5 to reinforce its humor-driven identity and drive awareness of its new easier-to-open wrappers. H5 partnered with Damon Wayans Jr. to launch the brand's first-ever Laff Line on National Tell a Joke Day. The hotline invited fans to submit original jokes for a chance to be featured on future wrappers. The Result: The program secured 238 earned placements and 4.1 billion impressions across priority outlets including Complex and Parade, and nearly 2,000 calls during the four-hour Laffy Hour.
Brach’s Egg Hunt Hiders
Brach's, America's #1 Easter jelly bean brand, tapped Agency H5 to drive awareness and consideration during the spring season. Leaning into the tradition of egg hunts, the team created the brand's first official egg hunt hiding service. Offered nationwide through a partnership with Card My Yard, the service allowed both parents and kids to enjoy the hunt together. The Result: The program secured 282 earned placements and 1.4 billion impressions across priority outlets including Food & Wine and Parents and more than 6,000 microsite visitors.
These accolades mark the third recognition for both programs just this year, as Brach’s Egg Hunt Hiders also won the 2026 PRSA Silver Anvil award and the Laff Line was recognized as an Honorable Mention in the national 2026 PRNEWS + Chief Marketer Experiential & Event PR Awards.
Amidst a fierce range of consumer PR firm contenders, both programs stood out for their creative excellence, strategic execution and measurable impact, making unforgettable experiential consumer moments while generating impressive, earned media results.
By leaning into each brand’s core equity – joke telling and family connection – H5 created consumer-first experiences that sparked conversation, drove engagement and earned industry acclaim.