Talk about an egg-cellent achievement! Agency H5 has earned another PRSA Silver Anvil Award for executing a standout program by a PR agency, launching Brach’s® First-Ever Easter Egg Hunt Hiding Service.
The PRSA Anvil awards are among the most prestigious honors in the PR industry, and we were thrilled to achieve a win for Brach’s Egg Hunt Hiders in the “Events and Observances More Than 7 Days” category.
Building on an uncovered insight around egg hunts being among Americans’ favorite Easter/spring traditions and the desire to reclaim it as an activity for the whole family1, H5 and Brach’s set out to develop a strategic, family-focused campaign leveraging the brand’s classic seasonal product: jelly beans. And it cracked open some major recognition.
“Our partnership with Brach’s continues to prove what’s possible when bold thinking and a cultural moment meets true collaboration, delivering award-winning, outside-the-box campaigns that make all of us at H5 PRoud,” said H5 Strategist, Carmen Liberto.
The only thing sweeter than jelly beans? Bringing home accolades that showcase the hard work, creativity and collaboration between H5 and our clients.
Learn More about Brach’s Introducing its First-Ever Egg Hunt Hiding Service:
To give families a chance to enjoy searching for eggs together, Brach’s unveiled a complimentary egg-hunt hiding service with partner Card My Yard, available in the top 10 jelly-bean loving markets. The program led to national, trade and regional media and influencer coverage that put Brach’s Jelly Beans in the spotlight throughout the spring season!
Learn more about H5’s award winning PR agency work.