Hello? Industry recognition calling!
Agency H5 was recently recognized as an Honorable Mention in the 2026 PRNEWS + Chief Marketer Experiential & Event PR Awards for the Laffy Taffy Laff Line, in the Best Celebrity/Talent Integration category.
H5 tapped into the generational humor divide by partnering with actor, comedian and producer Damon Wayans Jr. to create and host the brand’s first-ever Laff Line timed to launch on National Tell A Joke Day (August 16, 2025), inviting fans to share their punniest original jokes to be printed on the brand's new wrappers. Building on H5’s extensive experience as a leading food and beverage PR agency, the campaign drove massive engagement across CPG trade and consumer outlets.
As a public relations and experiential agency in Chicago with a reputation for connecting the dots of emerging trends to create authentic brand moments that resonate, Agency H5 successfully drove consumer participation with nearly 2,000 calls and submissions, from which the brand chose 100 new jokes. The Laff Line was also featured in key consumer publications like Parade, Complex and OK Magazine.
“Our work with Laffy Taffy over the year’s has been truly rewarding, memorable and sweet, and we are very PRoud of our team for their creativity and executing another award-winning strategic PR campaign.” - Jenny Kelly Cogdal, Chief Growth & Strategy Officer
The program stood out in a very competitive consumer PR agency pool for its creativity, strategic execution and meaningful impact, earning recognition among this year's most outstanding experiential and event-driven campaigns.
H5 uncovered a culturally relevant way to play on Laffy Taffy's iconic equity – it's jokes – while integrating cross-generational trends like nostalgic hotlines. How sweet is that?
Learn more about Agency H5’s event PR strategies, experiential marketing services and award-winning campaign portfolio, or connect with our team to learn why brands trust us as a top Chicago PR agency.