may the force be with moo

may the force be with moo

Ask

Launch limited edition Star Wars TruMoo® Blue Milk, alongside special-edition packaging for white and chocolate milk across regional brands in priority markets.

Approach

Deployed a highly targeted earned media campaign covering 34 priority retail markets and created relevancy for local journalists with custom outreach and materials. We coordinated delivery of product samples to broadcast media outlets which allowed news anchors and personalities to try Blue Milk during live segments, generating authentic reactions and on-air product visibility. To complement our media efforts, we executed a targeted paid and earned influencer campaign to drive consumer excitement for the new product. 

 

Results

  • 1.6K earned media placements
  • 832M earned media impressions
  • 99% coverage in target media markets
  • 336K earned influencer social media impressions

Awards

  • Publicity Club of Chicago Gold Award
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