a sweet getaway for candy corn superfans

a sweet getaway for candy corn superfans

Ask

Break-through seasonal noise with an activation that increases brand awareness among families and spotlights Brach’s iconic treat of the season: candy corn.

Approach

Established a brand partnership with Great Wolf Lodge, where we brought a tri-colored Candy Corn oasis to life through custom-fabricated resort Candy Corn suites. Through captivating assets and a creative storytelling strategy, we championed candy corn fandom and created consumer demand that prompted a mid-November room extension. 

 

Results

  • 585 earned media placements
  • 1.8B earned media impressions
  • 91 earned influencer social media posts
  • Rooms sold out

Awards

  • PRSA Silver Anvil Award
  • PRSA Chicago Skyline Award
  • Publicity Club of Chicago Silver Award
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