breathe easy in an instant

Ask

Leverage the brand’s existing awareness and credibility in the kitchen appliance space to create a pathway for category expansion in the home product space – starting with the Instant Air Purifier. 

Approach

Crafted a multi-pronged communications plan that utilized Instant Air Purifier’s unique market positioning to help build momentum and curiosity for the new product launch. We connected the brand with key product reviewers to build a credible foundation of coverage. Then, we tapped into media buzz around Amazon Prime Day deals to spark initial product interest and purchase intent, fueling the story for long term growth.

Results

• 28 earned media placements
• 1.5B earned media impressions
• Exceeded earned media goal by 50%