luxury living on chicago's magnificent mile

Ask

Drive buyer awareness and consideration in the newly renovated, historic Tribune Tower to assist in increasing sales of units. 

Approach

Created a multi-pronged marketing strategy to elevate visibility of the Tribune Tower Residences among consumers and potential buyers through earned media efforts and intentionally crafted intimate events and tours. We identified, organized and hosted more than 30 high-profile community, business and civic organizations throughout Chicago at the Tower to provide an inside look at what luxury living is like inside the historic building. 

Results

• 120 earned media placements
• 526M earned media impressions
• 30+ custom events hosted