eczema awareness month

Ask

Underscore all® free clear’s position as the no. 1 laundry detergent brand recommended by dermatologists for sensitive skin and highlight why caring for your skin can start in the laundry room.

Approach

Tapped Danielle Jonas to bring attention to the National Eczema Association’s Eczema Awareness Month and the importance of choosing the right detergent for your skin. Together, the brand highlighted Danielle’s personal journey with the skin condition and how she—and her family—prioritize wellness amid a busy schedule, including why reaching for all® free clear on laundry day is a nonnegotiable.

Results

• 75 earned media placements
• 135M earned media impressions
• 4 exclusive talent interviews