howling good work

Ask

Help Great Wolf Resorts, America’s largest family of indoor water parks, extend its reach by introducing two new properties, back-to-back, in Webster, Texas and Naples, Florida, through a year-long launch campaign.

Approach

Developed and activated pre-opening campaign initiatives for each unique property and market including a ground-breaking, topping out moment, media desksides, community partner events, hard hat tours and post-launch FAMs. For the grand openings, we capitalized on the local and national appeal of family-friendly celebrities Kelly Rowland (Texas) and Rob Gronkowski (Florida) for a charitable activation that drew local appeal and widespread media and social buzz.

Results

• 1.2K earned media placements
• 1.2B earned media impressions
• 102 earned influencer social media posts
• 8.4M earned social media impressions