sweet success with girl scout cookie season

Ask

Promote the Girl Scout organization’s annual cookie season and its primary objective of empowering young girls to develop important life skills such as courage, confidence, and character to make the world a better place. 

Approach

Brought to life the cookie-selling experience by leveraging Girl Scout staff and members to serve as spokespeople to tell the most compelling stories behind cookie season. Using program sales data, fun facts and milestones, we curated locally relevant stories promoting Girl Scouts Cookie Season --- the largest girl-led entrepreneurial program in the world. 

Results

• 36 earned media placements
• 132M earned media impressions