driving expansion visibility

Ask

Drive awareness of Ronald McDonald House of Chicagoland & Northwest Indiana’s service expansion over a two-year period, specifically the organization’s new House inside Northwestern Medicine Prentice Women’s Hospital and Family Room inside Advocate Children’s Hospital in Park Ridge.

Approach

Created and executed an earned media strategy that focused on amplifying the RMH-CNI message of helping families get better together with a strong CTA to engage volunteers and supporters. We leveraged the organization’s CEO, as well as families who benefited from RMH-CNI, to tell their stories and highlight the importance of the organization’s expansion of services. 

Results

• 40 earned media placements
• 177M earned media impressions