suite success

Ask

Strengthen The Langham’s competitive position in Chicago's luxury hotel market, while expanding its national presence and adapting to evolving travel trends and a changing media landscape.

Approach

Implemented a targeted media relations approach prioritizing individual journalist experiences over traditional group press trips. The team coordinated strategic press visits with carefully selected journalists from prestigious publications, focusing on luxury travel, beauty and food & beverage. Simultaneously, we developed innovative programming concepts aligned with emerging trends such as "bleisure" travel, wellness experiences and personalized luxury services, creating newsworthy content.

Results

• 13 media visits coordinated
• 53 earned media placements
• 709M earned media impressions