tower power

Ask

Spearhead communications and marketing for Magellan Development Group, the developers of The St. Regis Chicago, for its property from the early stages of groundbreaking (2016) through grand opening (2024).

Approach

Generated and sustained hype by showcasing the architectural significance of The St. Regis Chicago through a steady cadence of exclusive first-looks and thought leadership media opportunities. In the early development phase, we launched glossy magazine No Parallels to appeal directly to affluent clientele before pivoting to a high-profile event series giving high net-worth guests a taste of the tower’s unparalleled luxuries. Through the entire process, we activated strategic storytelling to share updates on the building’s progress, leveraging company C-Suite executives and world-renowned architect, Jeanne Gang, to keep the property in the spotlight.

Results

• 1.5K earned media placements
• 12B earned media placements
• 300+ marketing materials created
• 20+ buyer events hosted