For Orville Redenbacher, we got to pull out all the stops, proving that whether it’s specific influencer and media targeting or a big-budget, high-profile immersive experience, there’s nothing H5 can’t handle. When the legendary popcorn brand wanted to appeal directly to moms and families, we tapped influencers nationwide to share their favorite popcorn recipes. We hosted family-oriented editors from Rachel Ray Everyday, Self, Parents, Family Circle and Parade for an intimate, branded dinner in New York. We even developed a custom Pop and Watch event: A special screening of “This Is Us” that the show’s Sterling K. Brown attended.
Later, Orville wanted to go even bigger, so H5 stepped up and created the Orville Lounge Pop It and Top It Station at the Sundance Film Festival. We partnered with Variety and welcomed Hollywood’s biggest stars like Elizabeth Olsen, Peter Dinklage and Jack Black to the lounge, where they gave interviews, took photos and snacked on popcorn. All in all, H5 generated more than 325 million impressions for the snack giant.