CIM Group/Golub & Company transformed the world-renowned and architecturally distinctive Tribune Tower at 435 N. Michigan Avenue into the Tribune Tower Residences, boasting 162 luxury condominium homes, 47,000 square feet of retail and top-tier resident amenities. The redevelopment proudly preserved more than 90% of the original structure and its historical artifacts and Agency H5 was tasked with sparking awareness and interest with potential high-end buyers in the once former office building.  

To connect with this niche audience, Agency H5 garnered high-profile media features about the property and embarked on a series of intimate events and tours to engage members of the city’s top community and civic organizations ranging from the Urban League’s Metro Board, Joffrey Ballet Women’s Board, PAWS Executive Board, Shedd Aquarium Board and Latin School, among others, to provide a private, inside look at what luxury living is like inside this historic and distinctive building.  

From the opening of the Sales Gallery through the building’s opening in 2021, H5 has hosted more than 20 events and secured coverage of the building in top-tier media outlets including CS Modern Luxury, Chicago Tribune, Forbes, Chicago Magazine, NBC Chicago Today, Crain’s Chicago Business, Elite Luxury, Aspire, among others. The building is now more than 70% sold in just three years of being on the market.